Education Institute 2017


    2017 MPIPHL Education Institute Agenda

    8:30 am - 9:00 am Registration
    9:00 am – 10:15 am Breakfast and Keynote
    Industry Trends and MPI Update
    Brian Stevens

    10:15 am - 10:30 am

    Morning Break

    10:30 am – 11:45 am






    Concurrent Morning Sessions

    What Keeps You Up at Night Worrying About Potential Risks at You Meeting?
    Bonnie Walsh

    Visioneering the Meeting Room of the Future 
    Mark Cooper

    Audio Visual & Video Production Producing
    Neftali Nichols

    11:45 am – 12:30 pm  Lunch Break
    12:30 pm – 1:30 pm Lunch Keynote
    How to WINE Friends and Influence People 
    with The Wine Geek Jonathan D. Schroeder
    1:30 pm - 1:45 pm Afternoon Break
    1:45 pm – 3:00 pm Concurrent Afternoon Sessions

    Beyond Hashtags: Social Media Trends You Can’t Afford to Ignore
    Alexander Plaxen, MTA

    Healthcare Meeting Compliance
    Erika Kain

    An Integrated Approach to Event Marketing 
    Chuck Salem
    3:00 pm - 3:30 pm Afternoon Break
    3:30 pm – 4:00 pm 30 Ideas in 30 Minutes:
    A Summary of the Day’s Key Ideas and Take-Aways
    4:00 pm – 6:00 pm IACC Copper Skillet Chef Competition and Cocktail Party

    2017 MPI PHL Education Institute Keynote Speakers

    Breakfast Keynote Speaker – Brian Stevens
    Industry Trends and MPI Update

    Brian Stevens offers a high level analysis of industry trends and forecasts based on key data and his own expertise. He will outline strategies for both planners and suppliers to take back to their professions. Finally, he will offer an update on MPI Global’s initiatives.

    Learning Objectives:
    1.    Update on industry trends
    2.    Update on MPI initiatives
    3.    Takeaways for both planners and suppliers

    Speaker Bio: Based in Los Angeles, Brian D. Stevens is the 2017 chair of MPI’s board of directors and CEO of ConferenceDirect. After a 20-year career with Hilton Hotels Corporation, Stevens co-founded ConferenceDirect in 1998. He remains at the helm of the company, whose 350 Associates book over 10,000 events a year. Stevens has been involved and associated with MPI since 1984.

    Concurrent Morning Sessions:
    What Keeps You Up at Night Worrying About Potential Risks at Your Meeting? – Bonnie Wallsh

    What are your concerns when it comes to risk management? Are you feeling overwhelmed that you may be unprepared if something catastrophic occurs? Or that you may be exposing your organization to potential financial and legal liabilities in the future? Come prepared to share what keeps you up at night worrying about potential risks for your meetings and events. Working together with your colleagues, you'll review actual case studies, identifying the risks and action plans. Be prepared for whatever comes your way.

    Learning Objectives:
    1.    Identify types of risk management
    2.    Develop practical risk management techniques
    3.    Analyze impact of global developments on your events
    4.    Formulate or update and implement your risk management plan
    5.    Analyze your personal risk management plan

    Speaker Bio: Bonnie Wallsh, CMP, CMM is Chief Strategist of Bonnie Wallsh Associates, LLC, a  meeting management, consulting, and training firm established in 1979. She has taught courses at 7 universities as well as sessions for corporations and associations. Bonnie was a 30 year member of MPI and served on the executive board for both MPIGNY and MPICC. She was named Meeting Planner of the Year for the Carolinas. Meetings Focus recently named her one of their 2015 Meetings Trendsetters.

    Visioneering the Meeting Room of the Future – Mark Cooper

    The way people interact has changed a lot in recent years, and this includes their interactions at meetings and events. Consider findings from IACC’s global research into meeting surroundings—not only the rooms themselves, but also the spaces where delegates congregate, network and socialize—and how these spaces can help your events adapt to the new ways people engage onsite.

    Learning Objectives:
    1.    Learn how different meeting rooms support learning outcomes and help maximize meeting ROI.
    2.    Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
    3.    Consider the different venues types and non-traditional room layouts that help foster connections between and among delegates.

    Speaker Bio: Cooper brings to IACC 25 years of experience in the global meetings industry working for both US and UK based companies, in a number of leadership roles requiring a sales and marketing specialism.

    With an extensive industry background, he has held senior posts with respected conference venue operators and global third party agencies, including Dolce Hotels & Resorts, Sundial Group, ConferenceDirect and Warwick Conferences.

    Cooper has previously held positions on both the European and Global Boards of IACC and has been an active member in the association for 18 years. Members that make up the community of IACC are an incredibly exciting group of impassioned experts and ambassadors.

    Founded in 1981 IACC is a not-for-profit association dedicated to promoting understanding and awareness of the conference venue industry and to giving member properties the tools necessary to provide an exceptional IACC meeting experience.

    Active members meet a set of stringent Quality Standards and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Canada, Australia, China, Japan, Hong Kong, Singapore, New Zealand, Kenya, Denmark, Sweden, Belgium, France, Switzerland, Italy, Spain, England, Scotland, Ukraine, The Netherlands, Germany, Hungary and the Philippines.

    Audio Visual & Video Production Producing – Neftali Nichols

    An overview on producing and event at multiple levels from the Audio Visual and Broadcast point view, Tips for meeting planners and event coordinators on how to plan more efficiently with and Audio Visual Staff or produce a well-rounded event and/or meeting.

    Learning Objectives:
    1.    Event Planning
    2.    Pre-Production
    3.    Logistics
    4.    Live Production (Show/Meeting/Event)
    5.    Wrap for next Event/ Post-Production

    Speaker Bio: Neftali Nichols is an Audio Visual Production Manager & Video Technician with RiverFront Audio Visual at The Chase Center on the WaterFront and LightAction Productions Inc.   With over 20 years of experience in live event  and broadcast television productions with companies such as WPVI-TV6ABC,  CBS News, Comcast SportsNet, and a host of video and film production companies, Nichols looks to bring his knowledge of production management, and technical experience to the ever expanding RAV, and Clientele.

    Lunch Keynote Speaker – Jonathan Schroeder
    How To WINE Friends And Influence People

    Business is all about relationships.  And wining and dining has been a part of building relationships into business for millennia. But how do you truly make wine into one more tool to utilize in developing your business relationships? Join The Wine Geek for an informative and entertaining hour that goes into the etiquette, secrets, and short cuts to blending business and wine into the perfect cuvée of results for your organization!

    Learning Objectives:
    1.    Develop relationships by thinking of and treating your client as a first date instead of a dinner companion
    2.    How to know what you’re doing with a wine list and your wines
    3.    How and why to make the sommelier your best friend
    4.    Beat The Bank – how to stretch your budget without giving up quality

    Speaker Bio: For more than twenty years, wine educator Jonathan Schroeder has worked with thousands of people, breaking through the illusion that wine is complicated, to be reserved for special occasions, and only for the elite! While in the corporate world, The Wine Geek observed that many colleagues, clients, prospects, and the competition were confident around the conference room table.  But this same confidence would melt away when they moved to the dining table and were presented with a wine list. Today, Jonathan takes his corporate experience and twenty years of teaching wine classes and exploring 48 wine regions spread across twelve countries on four continents to help develop the business relationships you want.

    Concurrent Afternoon Sessions:

    Beyond Hashtags: Social Media Trends Your Event Can’t Afford to Ignore – Alex Plaxen

    Social Media for your business and events is no longer an option. Whether it's tweeting, live streaming, or snapping (if you don't know these terms this is a required session for you) everybody is getting in on it. It's hard to know what social media trends are just a flash in the pan and what has staying power. During this session you will learn what's new, what's hot, and what trends do you need to know about for your event?

    Learning Objectives:
    1.    Analyze current social media trends that will influence the way you engage your attendees online.
    2.    Discover social media best practices you can implement immediately based on current trends.
    3.    Demonstrate knowledge of current social media trends to your event's stakeholders and

    Speaker Bio: Alex Plaxen, President and Founder of Little Bird Told Media, began his events career while obtaining his Master’s in event and meeting management from The George Washington University. In January 2016, Alex launched Little Bird Told Media, a consulting firm focusing on social media strategy and implementation for conferences. He has been recognized as a top social media influencer at Inbound 2015 and 2016 (17,000 attendees), Dreamforce 2015 (135,000 attendees) and MPI WEC 2016.

    In addition, Alex has been an active member of MPI and PCMA. He currently sits on the Potomac Chapter of MPI's Board of Directors. He has been honored locally and internationally as an emerging leader in the events industry, receiving the MPI - Potomac Chapter Rising Star Award 2013-2014, and being named to the PCMA 20 in their Twenties Class of 2016.

    Healthcare Meeting Compliance – Erika Kain

    What’s all of the hoopla about working in the Life Science sector? Are you looking to gain market shares from that specific industry? Join us for a lively discussion in which we will discuss the nuances of compliance, industry resources and certifications to make you an expert and have the opportunity to ask any burning questions to an industry veteran.

    Learning Objectives:
    1.    Compliance – why it matters
    2.    Gain understanding of the Life Science sector & nuances
    3.    Gain market shares of HCP meetings
    4.    Industry resources to become proficient

    Speaker Bio: TBA

    An Integrated Approach to Event Marketing – Chuck Salem

    The digital world has brought about changes that are unparalleled in our times. Marketing events to targeted audiences requires a multi-platform approach that engages potential attendees in a variety of ways.  However, the easy access to digital marketing channels has also created a very crowded marketplace.  One where you are competing with other programs, conferences, special events, and life events to gain the attention of your audience.  How do you stay ahead of the information overload?  How can you use technology and traditional marketing strategies to remain top of mind with your audience?  This workshop will provide both practical and creative methods for marketing your events and conferences.  The session will be interactive so come prepared to listen, think and discuss strategies that can be implemented.

    Learning Objectives:
    1.    To understand the different stages of the marketing funnel.
    2.    To recognize the appropriate stage of outreach relevant to particular audiences.
    3.    To be introduced to traditional and creative outreach strategies for each stage of the marketing funnel .

    Speaker Bio: Chuck Salem is President of Unique Venues, a company dedicated to connecting meeting and event planners with non-traditional venues.  Prior to working with Unique Venues, Chuck was an administrator in the University of Pittsburgh system of Higher Education where he led the effort to build the award-winning Conference Center at The University of Pittsburgh at Johnstown.  Chuck is a highly sought after speaker and consultant in the areas of conference center management, marketing and sales.

    To register for this event, please click here