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    Back In My Day

    by Tony Brinkman, OPAV

    My job affords me the opportunity to attend various types of conferences in dozens of cities across all vertical markets. Listening to the different presenters I have noticed a theme; everyone is talking about Millennials. (Millennials are defined as the generation born between the early 1980s to the mid-1990s.) Due to various non-disclosure agreements with our clients I am unable to site names and specifics, however, I can state that one discussion was from a keynote address at a large conference for association meeting planners, another was at an airline industry executive conference, and the last was at a banking leadership conference OPAV is currently executing.

    During the discussion at one conference, one of my team members (a Millennial) commented across our communication headsets that he didn’t understand why “millennial” was being used as such a derogatory term.  My lighting lead and myself, both almost 40, quickly replied, “well, because it is.”  I then paused for a moment, thought it over, then said “wait until you are working alongside the next generation; you’ll be saying the exact same things.” 

    Why do we do that?  Why are we so quick to say “back in my day?”  I don’t know the answer and I don’t know if anyone does.  However, one reoccurring theme in each of these discussions is that right now: Millennials are our future.  They are in the driver’s seat and they are driving the buying decisions, service decisions, and trends.

    Maybe “millennial” shouldn’t be used in a derogatory fashion anymore. Maybe we should all embrace it. Maybe we all need to adapt and accept that everything is constantly evolving and we are not going to the “back in my day” mentality. 

    Given the climate in the world today it is refreshing to hear the executives at the airlines and the banks focused on the future.  Shouldn’t everyone?

     

     

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    1 Comments

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